Facebook Elevate offers learning opportunities to amplify the voices of Black and Brown content creators to increase their digital marketing skills and expand their reach. To ensure they have the skills needed to get started on Facebook and Instagram, there was a need to customize eLearning courses just for them.
Learning design consulting & eLearning Development was provided to the Business Education team to customize existing content for Black and Brown creators through a series of eLearning courses and promotional videos. Our consultant worked closely with the team lead to manage the project and ensure the project was launched timely to meet the organizational goals starting with course mapping. The consultant worked with several product managers and stakeholders to ensure the content was accurate describing the features and processes related to an Instagram Creator Account, Facebook Page, and Creator Studio. After reviewing use cases and providing a detailed storyboard, the consultant worked with their Creative Team to design all of the media assets, their Editorial Team to incorporate their brand guidelines, developed the courses within their authoring tool and prepared the content for their SEO and LMS team to publish the courses in their learning management system.
For marketing purposes, the consultant also worked with their Video Designer and Marketing Team to write the script and provide direction for videos to promote the eLearning courses.
With the release of these courses and promotional videos, the Elevate team can provide the basis of how content creators can get started using their products to engage their audiences. Content creators provide value to the company. By supporting them with free learning resources and ways to grow, the company solidifies its commitment to the users who drive engagement on their platforms.
You can check out the project links above the banner.